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Culturally responsive refers to the ability of individuals and organizations to recognize and respect diversity and cultural differences in their interactions and practices. It involves adapting to and understanding the cultural norms, values, and beliefs of various groups, especially those who have been historically marginalized or excluded.

It is important because it promotes inclusivity, social justice, and equity. By being culturally responsive, individuals and organizations can ensure that everyone feels valued and respected, regardless of their cultural background. This can lead to better relationships, increased engagement, and improved outcomes for all individuals involved. It also helps to reduce bias and discrimination, which can lead to a more harmonious and productive society.

Oftentimes whenever a product or service doesn’t resonate with your intended audience it’s usually because learning more about your customer wasn’t given enough attention or has become an afterthought. If you are working with diverse communities, it is important to implement culturally responsive practices in your work.

Work with Bowen Creative to bring more culturally responsive design thinking into your process. We are happy to consult!

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