UX Case Study
Bed of Roses
Bed of Roses
Collaborative designer – discovery, user research, competitive analysis, design, testing
Michelle Miles, UX Designer
Jasmine Poteat, UX Designer
Through user research, we found that creatives from underrepresented groups were primarily searching for funding opportunities through a variety of websites discovered organically on social media.
The main challenge that creatives faced when locating relevant opportunities was that they did not have enough time or energy, and if they found a rare moment to search there was not a lot of information or ability to filter their searches to match the multi-facets of identity.
Further insights identified were that creatives felt stuck in a Catch-22 cycle of the challenge to pay application fees for funding opportunities and that creatives perceive their well-being as intertwined with their ability to maintain a creative practice.
Users want to find relevant opportunities tailored to their individual preferences
Users create their own systems to keep track of opportunities
Through our research, our competitors were lacking the ability for users to refine their searches, save their searches, track their application status, and incorporate the community aspect found on social media. Bed of Roses was able to identify the pain points.
A comprehensive database for creatives to easily discover, find and save funding opportunities tailored to their unique preferences.
Bed of Roses is a passion project that has vital value for our underrepresented communities. Through the research, it is apparent the need for this vital resource. Bed of Roses is currently a concept, but there is potential to move to beta.