Branding
Logo
Overview
The Carlisle Center for Community and the Arts (CCCA), also known as Carlisle Center, was established in December 2023 to support civic engagement, the arts, and community life in the Nob Hill neighborhood of Albuquerque.
CCCA offers a venue that is multi-faceted, providing the opportunity for diverse activities in diverse space.
Deliverables
Bowen Creative LLC was tasked to create a logo and a starter branding guide for the CCCA in 2024. We focused on balancing creativity with strategic thinking. The process began with a envisioning what the CCCA’s brand identity and values could be based on the target audience. Working collaboratively with the board of CCCA, we sketched initial concepts, exploring various shapes, typography, and color palettes.
Once the promising direction emerged, digital tools are employed to refine the design, ensuring clarity and visual appeal. The logo is meticulously crafted to be versatile, adapting seamlessly to different sizes and mediums. Through iterative feedback and refinement, the final was logo born, a powerful visual representation of the CCCA’s essence.
Process
Consultation & Research
Consultation
Research
Competitive Analysis
Market Research
Brainstorm
Analyze
Design Workshop
Co-Collaboration
Mid-Fi Prototype
Refine
Design Workshop
Brainstorm & Iterate
Revisions
Present Updates
Deliver
Final Designs
Mini Branding Guide
Logo Usage Guidelines
Vector & PNG files