UX Case Study
Concord
Adobe Creative Jam
“Design for Good”
Top 10 Finalist
Concord
Adobe Creative Jam
“Design for Good”
Top 10 Finalist
My Role:
Collaborative designer – user research, user interview, logo, branding, prototyping
Team:
Vanessa Bowen – Product Designer
Cynthia Hopper – Product Designer
Timeline:
UX Design Sprint
Two Weeks
We found that 62.5% of BIPOC people don’t feel safe as a minority. They often “keep a low profile”, “take as little space as possible”, and “always have a phone ready” when in public alone.
Should minorities continue to feel they need to shrink themselves in order to be safe members of the community? How can we start to elevate their voices and empower them to stand out while countering unconscious bias deeply rooted in our communities?
The goal of sending out a survey was to reach those who experienced or witnessed racial injustice to gain a better understanding of how and why these incidents occur.
8/8 of Respondents were of Asian, Hispanic, Indigenous, or mixed ethnicities.
User interviews were conducted to get a deeper understanding of racial injustice experienced by BIPOC individuals.
2/2 Users stated that the racial injustice experience was rooted in stereotypes of their race.
2/2 Users tend to avoid racial injustice discussions because of the trauma it raises.
BIPOC tend to blend in to avoid scenarios of racial injustice.
BIPOC tend to avoid racial tension because of how situations escalate quickly, often violent.
BIPOC have to resort to weaponizing for self-defense to feel safe.
Racial injustice is closely tied to stereotypes.
Allies are becoming more aware of racial injustice through listening or herd mentality.
Taking into consideration the research insight of “allies are becoming more aware of racial injustice through listening or herd mentality”, it was vital that our concept focused on ensuring quick, easy access and the ability to share diverse stories.
Refined Concept: During our design sprint we created our prototype to complete the happy path for a user to be able to explore or share stories.
Concord uses geolocation to place shared stories either as a map-based audio clip or an AR object with an audio clip.
The project was led with keeping engagement and real-life experience at the forefront of every decision to ensure users utilize the app and not let it become the forgotten app that eventually gets deleted to free up storage.
If there is one main takeaway from the project is the simple call-to-action to listen and broaden understanding of people and place.
This concept is also backed by cultural lifeways of traditional oral storytelling that many Indigenous tribes still uphold to this day. It’s an age-old tradition intersecting with modern technology to promote the wellbeing of our communities and its BIPOC members.