UX Case Study
Havanote – Onboarding
Havanote – Onboarding
Collaborative designer – user research, competitive analysis, design, testing
Shah Buyuk, UX Designer
Vinita Venkatraman, UX Designer
Havanote Onboarding Flow
The goal of sending out a survey was to reach a wide range of users as possible and better understand their onboarding experience.
66.7% of Respondents have undergone onboarding recently and felt neutral about how helpful and effective onboarding is.
Through our Competitive and Comparative analysis, we found that major competitors had minimal onboarding.
Swarm is the closest competitor to Havanote, their onboarding consisted of a three-screen Nickel Tour.
Comparative analysis showed that most apps had the option to skip onboarding altogether or did not have onboarding.
Our team conducted a usability test on the current version of Havanote and interviewed users to gain understanding of their recent onboarding experience.
Some users expressed their concern with Syncing Contacts, Selecting Interests, and Following Users/Friends because they did not trust Havanote just yet because they were still unsure of its function and value.
The usability test of the high-fi prototype validated our concept and echoed common user behavior and feelings regarding onboarding observed in our first usability test.
It became evident that our users were much happier with the new concept and that it was vital to offset the other Havanote features after a user engages and builds trust with the app. Allowing the user to interact with the app before signing up left users rating the app with an average score of 4 out of 5 being very satisfied with Havanote.
Users expressed the need to skip or control their onboarding experience
Users want the option to re-visit onboarding later, if needed
Users view the sign up process as a hindrance because they’re still unsure about the app
Users are still unclear about Havanote’s value or function despite onboarding
Users prefer to skip or avoid onboarding because the app should be easily understood and navigated
Our design studio focused on reducing the number of screens and providing more control to users.
Refined Concept: Reduced onboarding screens and provided more controls for users to revisit onboarding.
Refined Wireframes: A prototype was created from the Mid-Fi Wireframes to undergo usability testing.
Users expressed the frustration with signing up and onboarding without knowing the value of an app
Users often didn’t understand the purpose of Havanote despite onboarding
The project was led with keeping good UX design and accessibility at the forefront of every decision.
The colors utilized in our iteration offered more contrast. Furthermore, our team made it a point to address user pain points:
If there is one main takeaway from the project is that features may seem necessary and helpful, but they could also interfere or diminish good user experience.