Stop Guessing: How Small Business Owners Can Actually Track What’s Working in Marketing
Most small business owners in Albuquerque don’t have a marketing strategy. They have a marketing anxiety spiral.
Google Ads. SEO. Instagram. TikTok. Email newsletters. Referral programs. Yelp. Facebook. The list of places you *could* market your business is essentially endless — and that’s exactly the problem.
Here’s a better approach: start with where your customers already are. If you’re a local restaurant, Google and Instagram are your best friends. If you run a B2B service, LinkedIn and email will take you further than any social media trend. The right channel isn’t the one everyone’s talking about — it’s the one your specific customer is actually using.
Once you pick your channels, tracking doesn’t have to be complicated. Ask every new customer how they found you. Check your Google Business Profile insights monthly. Set up a free Google Analytics account for your website. These three steps alone will tell you more than most small businesses ever bother to learn.
Marketing that you can’t measure is just expensive guessing. Start small, track everything, double down on what works.
If you don’t have the time to do all of this – we are here to help you!